Infusing the Beauty of Nature into Clean Fragrances
Our fragrances transport us instantly into the embrace of nature, invoking a multitude of emotions, and transcending the constraints of time.
The Birth of FAIRIA: A Clean Fragrance Brand
Originated in Sydney in 2019, FAIRIA signifies beautiful and clean harmonies. Lavinia Liao, the Founder, felt that our world was bewildering with opaque products and excessive packaging that often led to mistrust. Many of us seek simplicity, purity, and products that are gentle on our bodies. FAIRIA was created for those who value life and pursue simplicity and purity.
Buy less, use better.
These days, FAIRIA’s product line includes the clean perfume & incense Collection and the clean laundry care collection. We use safe, non-toxic, hypoallergenic, vegan ingredients; clean formulations and eco-friendly packaging, practising sustainability in our production to offer you a unique fragrance experience.
Launch of Clean Fragrance Range, a Dialogue of Purity and Nature
At FAIRIA, we believe that there exists a profound dialogue between purity and nature. Unlike other perfumes on the market, our perfumes are made with 100% pure sugar cane alcohol and our incense sticks are made from 100% pine and sandalwood. We do not use denatured alcohol, industrial alcohol, or chemical solvents, which are the main reasons for headaches, nausea, and migraine when many people smell fragrances.
In addition, we choses to exclude a long list of highly toxic & sensitive ingredients, like phthalates, calone and aldehyde. The team spent years of research in finding safer and more environmentally friendly alternative ingredients that do not affect the scent, significantly reducing the allergenic risk of our clean fragrance’s series.
We also excludes endangered plants, animal-derived ingredients, being vegan and cruelty free.
The FAIRIA Pure Fragrance Collection
Non-toxic. Vegan. Clean. Cruelty Free. Eco-friendly.
The FAIRIA Pure Fragrance Collection includes five FAIRIA Clean Perfumes and five FAIRIA Clean Incense. It’s not just about five fragrances; it’s about opportunities to engage in a dialogue with nature and find inner balance. Let’s breathe, exhale, purify, experience purity and nature through fragrance, and engage in a dialogue with our souls. FAIRIA, infusing the beauty of nature into your life.
A Commitment to Sustainability
At FAIRIA, we advocate for “buy less, use better.” Besides seeking inner balance, we are committed to contributing to the planet’s balance. We source materials sustainably, reduce packaging waste, and make our own modest contributions to environmental preservation. We believe that true balance can only be achieved through harmony with nature. Our packaging features a unique, minimalist design with FSC-certified materials. The curling tube is made from food-grade materials, and we use eco-friendly adhesive. Our glass containers are recyclable. Even our labels are made by recyclable and reusable cotton, you can use it as a perfume carrier, place it in the wardrobe, car, anywhere you like.
The Power of Fragrance – Five Parts of The Day
Rose Dew
Value: Hope, Purity, Elegance
- The untainted and refreshing morning essence.
- The mist of dawn unfolds like a maiden's veil being gently lifted.
- Long-stemmed pink roses and night-blooming jasmine reveal their true forms.
- Fresh dewdrops bloom like blossoming flowers.
- Then comes the interplay of amber and cedar wood.
- Nurturing new life within the soil.
Top notes Bergamot, Violet Leaf, Rose
Mid notes Tuberose, Lily, Lychee, Clove
Base notes Sandalwood, Amber, Cedar
Whispering Trees
Value: Alert, Confident, Insightful
- Transparency and Clarity of the Dim Forest's Glow.
- At first whiff, it carries the unique freshness of blue eucalyptus trees.
- As if a sudden breeze of a mountain morning
- Awakening the dappled ferns and mosses in the light and shadows.
- Elves fluttering wings upon the branches.
- Flying into the heart of the thriving green woods.
Top Blue Eucalyptus, Peppermint
Middle Smoky, Warm Spices
Base Sandalwood, Cedarwood, Oakmoss, Musk
Floating Lotus
Value: Radiant, Sweet, Bright
- The sweetness and fragrance of the lotus pond in the afternoon
- Casting dreamy light and shadows in the warm sun.
- Little blue orchids by the mossy shore.
- Exuding a sweet yet non-cloying scent of spring and summer.
- A playful Bergamot is tossed in.
- Stirring a few petals of mischievous water blossoms and ripples
- Moistening the pure strands of a young girl's hair.
Top Lemongrass, Kaffir Lime Leaves, Bergamot
Middle Yellow Lotus, Little Blue Orchid, Cyclamen
Base Moss, Frankincense, Sheer Amber
White Forest
Value: Crisp, Cool, Silver moonlight
- The crispness and warm fragrance as daylight wanes.
- Evening glow drapes over the vines.
- Gentle sunset envelops lotus and fig.
- Exuding a warm milky sweetness.
- As the afterglow fades.
- The milky fragrance blends into the distant cool mist of the mountains.
- Like a white blanket lightly embracing cedar wood
- Night quietly arrives.
Top Bergamot, Black Currant, Honeysuckle
Middle Fig, Persian Mulberry, Pear Flower
Base Cedarwood, Sandalwood, Oakmoss, Patchouli
Star Dust
Value: Tranquility, Healing, Epiphany
- The deep and lasting atmosphere of an Eastern temple.
- Venturing into the depths of mountains beneath a starry night sky
- Jasmine releasing its fragrance after a recent rainfall.
- Entering an ancient, untouched temple
- Rosewood intertwined with faint hints of incense, Lily amber, and vetiver grass, bestowing sudden clarity upon the mind.
- A tranquil and comforting strength rises within the heart.
- A moment of enlightenment dawns, realising that answers will arrive tomorrow.
Top notes: lemon verbena, Rosewood, Mandarin, clove
Mid notes: Carnation, Cinnamon, Rose, Lily
Base notes: Myrrh, Amber, Vanilla Musk, Vetiver
Breathe, Exhale, Experience
We invited everyone to slow down, breath, exhale and experience the power of five clean fragrance. In our daily lives, we often overlook the power of breathing. FAIRIA’s fragrances encourage people to pause, take a deep breath, exhale, and purify their inner selves. Each fragrance represents a journey into nature, a meditation for the soul. We hope you find balance and purity through taste, smell, and inner dialogue.
