A Clean & Premium Fragrance Brand For Everyone.
Founded in Sydney in 2019, FAIRIA embodies a refined harmony of purity, beauty, and quiet scent.
Created by Lavinia Liao, FAIRIA was born from a desire to move away from a world of excess; where products often feel overwhelming, ingredients uncertain, and the scent experiences unnecessarily loud. In response, FAIRIA offers a more considered approach: one that embraces simplicity, transparency, and a softer way of living.
At the heart of FAIRIA is the philosophy of clean and quiet scent; fragrances that do not dominate but gently exist. Designed to be worn like a second skin, our scents are intimate, understated, and deeply personal. They are not made for the room, but for you and those close enough to notice.
Blending wellness with beauty, our products are consciously crafted: non toxic, vegan, cruelty free, and eco-friendly.
Today, FAIRIA extends beyond perfume into a complete sensory ritual; from skin, to space, to linens. Our clean perfume, hand crafted incense, and refined fabric care collection are designed to bring a sense of calm, clarity, and quiet luxury into everyday life.
“I am crazy about perfumes, they are like our 2nd layer of skin, they bear messages for both self-expression and communication with others. Following the birth of my second child, allergic reactions to certain scents triggered nausea, sickness, and migraines. That’s where my journey of clean fragrance began.
When creating FAIRIA, I made the conscious decision to exclude not only known synthetic irritants, but also certain natural ingredients that may trigger sensitivities. Clean, in our view, goes beyond the label. It must feel truly kind to the body and spirit.
Clean, simple, quiet, beautiful, and affordable luxurious; that’s the soul of FAIRIA. In a world saturated with complexity, we need something pure.”
– Lavinia Liao, Founder
The power of fragrance
Fragrance possesses incredible power, instantly transporting us to different emotions and times.
Our fragrance inspirations are guided by different moments of the day: capturing the mood of different times through scent. We also incorporated elements unique to Australian nature. Each has its own rhythm, its own reason to be. That’s the essence of our philosophy: stay true to nature, stay true to life, no need to please for the sake of pleasing.
The power of simplicity
FAIRIA doesn’t feature heavy, complex, overpowering fragrance structures. We prefer quiet, airy, effortless compositions: the kind that can gently carry you into sleep or help you detach from a noisy world.
In our daily lives, we often overlook the power of breathing. FAIRIA’s fragrances encourage people to pause, take a deep breath, exhale, and purify their inner selves.
Non Toxic
Vegan
Clean
Cruelty Free
Eco-friendly packaging
A Clean Fragrance Brand for Everyone.
Originated in Sydney in 2019, FAIRIA signifies beautiful and clean harmonies.
FAIRIA was created for those who value life and pursue simplicity and purity, regardless of age, gender and race
