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Infusing the Beauty of Nature into Clean Fragrances

Our fragrances transport us instantly into the embrace of nature, invoking a multitude of emotions, and transcending the constraints of time.

The Birth of FAIRIA: A Clean Fragrance Brand

Originated in Sydney in 2019, FAIRIA signifies beautiful and clean harmonies. Lavinia Liao, the Founder, felt that our world was bewildering with opaque products and excessive packaging that often led to mistrust. Many of us seek simplicity, purity, and products that are gentle on our bodies. FAIRIA was created for those who value life and pursue simplicity and purity.

Buy less, use better.

These days, FAIRIA’s product line includes the clean perfume & incense Collection and the clean laundry care collection. We use safe, non-toxic, hypoallergenic, vegan ingredients; clean formulations and eco-friendly packaging, practising sustainability in our production to offer you a unique fragrance experience.

Launch of Clean Fragrance Range, a Dialogue of Purity and Nature

At FAIRIA, we believe that there exists a profound dialogue between purity and nature. Unlike other perfumes on the market, our perfumes are made with 100% pure sugar cane alcohol and our incense sticks are made from 100% pine and sandalwood. We do not use denatured alcohol, industrial alcohol, or chemical solvents, which are the main reasons for headaches, nausea, and migraine when many people smell fragrances.

In addition, we choses to exclude a long list of highly toxic & sensitive ingredients, like phthalates, calone and aldehyde. The team spent years of research in finding safer and more environmentally friendly alternative ingredients that do not affect the scent, significantly reducing the allergenic risk of our clean fragrance’s series.

We also excludes endangered plants, animal-derived ingredients, being vegan and cruelty free.

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The FAIRIA Pure Fragrance Collection

Non-toxic. Vegan. Clean. Cruelty Free.  Eco-friendly.

The FAIRIA Pure Fragrance Collection includes five FAIRIA Clean Perfumes and five FAIRIA Clean Incense. It’s not just about five fragrances; it’s about opportunities to engage in a dialogue with nature and find inner balance. Let’s breathe, exhale, purify, experience purity and nature through fragrance, and engage in a dialogue with our souls. FAIRIA, infusing the beauty of nature into your life.

Clean Fragrance
Clean Insense
FAIRIA

A Commitment to Sustainability

At FAIRIA, we advocate for “buy less, use better.” Besides seeking inner balance, we are committed to contributing to the planet’s balance. We source materials sustainably, reduce packaging waste, and make our own modest contributions to environmental preservation. We believe that true balance can only be achieved through harmony with nature. Our packaging features a unique, minimalist design with FSC-certified materials. The curling tube is made from food-grade materials, and we use eco-friendly adhesive. Our glass containers are recyclable. Even our labels are made by recyclable and reusable cotton, you can use it as a perfume carrier, place it in the wardrobe, car, anywhere you like.

Clean Fragrance Yellow
CleanIncensePurple
FAIRIA

The Power of Fragrance – Five Parts of The Day

Fragrance possesses incredible power, instantly transporting us to different emotions and times. FAIRIA five fragrances are not just scents; they are experiences. They represent five different parts of the day – Dawn, Morning, Noon, Sunset, and Midnight. They allow you to experience the fragrance of nature, whether it’s the depths of a forest, the heart of a blooming garden, or the embrace of the earth. They enable you to engage in a dialogue with your inner self, drawing strength from purity and nature, cleansing your soul.
5-scents
Rose Dew

Rose Dew

Time: Dawn
Value: Hope, Purity, Elegance

Top notes     Bergamot, Violet Leaf, Rose

Mid notes    Tuberose, Lily, Lychee, Clove

Base notes   Sandalwood, Amber, Cedar

Whispering Tree

Whispering Trees

Time: Morning
Value: Alert, Confident, Insightful

Top      Blue Eucalyptus, Peppermint

Middle  Smoky, Warm Spices

Base     Sandalwood, Cedarwood, Oakmoss, Musk

Floating Lotus

Floating Lotus

Time: Noon
Value: Radiant, Sweet, Bright

Top      Lemongrass, Kaffir Lime Leaves, Bergamot

Middle  Yellow Lotus, Little Blue Orchid, Cyclamen

Base     Moss, Frankincense, Sheer Amber

FAIRIA

White Forest

Time: Sunset
Value: Crisp, Cool, Silver moonlight

Top      Bergamot, Black Currant, Honeysuckle

Middle  Fig, Persian Mulberry, Pear Flower

Base     Cedarwood, Sandalwood, Oakmoss, Patchouli

FAIRIA

Star Dust

Time: Midnight
Value: Tranquility, Healing, Epiphany

Top notes: lemon verbena, Rosewood, Mandarin, clove

Mid notes: Carnation, Cinnamon, Rose, Lily

Base notes: Myrrh, Amber, Vanilla Musk, Vetiver

Breathe, Exhale, Experience

We invited everyone to slow down, breath, exhale and experience the power of five clean fragrance. In our daily lives, we often overlook the power of breathing. FAIRIA’s fragrances encourage people to pause, take a deep breath, exhale, and purify their inner selves. Each fragrance represents a journey into nature, a meditation for the soul. We hope you find balance and purity through taste, smell, and inner dialogue.